First, I want to focus on who within the organization can utilize the value of knowing the data inventory:
Now that we have identified who can benefit from exposed data inventory, the next question is how to influence changing how they work. This can be approached in multiple ways and can be a touchy subject. How I would suggest to approach this is:
- Advertise Capabilities - One of the biggest barriers to change is being unaware. Informed people within the organization often will utilize tools that make them more productive. If they are more productive than their peer, this rivalry will drive efficiencies. This can be done through written communication or presentations.
- Celebrate Success Stories - When a product is built, it is often built with use cases in mind. Whether these are planned use cases or not, the early adopters that find success should be celebrated and communicated. Similar to advertising capabilities, this showcases to the rest of the organization the value that people are already utilizing the product.
- Encourage Change - As you see opportunities of how work has "always been done", offer your wisdom, information, and data to help solve these problems. This could be decommissioning a table and understanding the impact. This could be cleaning up a system by understanding what is used vs. not. Offering the information to help solve problems faster, word will spread and people will follow in the future.
- Other Communication Channels - Find the other forms of communication channels that catch attention of the people within the organization. This could be leadership communication, mass email blasting, flyers, or whatever else that may effective.
This step in making a "data driven organization", will be a challenging one but one that can gain traction quickly if done right. Identifying who can gain value and educating them through the process will influence the desired change.